This year we had a very early Memorial Day. In fact, it almost feels like we had an extra or “bonus” week added to our calendar because June 1st is not until Sunday. In most cases, we roll right out of the Memorial Day weekend and into June, this year we have found ourselves with almost an entire week between Memorial Day and June 1st.
So what are we going to do with this “bonus week”? How do we take the calendar and use it to our advantage? Well, how about simple awareness? How about we just share the news that people have an entire extra week to shop and buy a home this year and move in before Fourth of July weekend? Yes, we can still go out and shop for a home and get it under contract and closed in time to have that Fourth of July barbeque at your NEW HOME! But you do need to act quickly!
So look at the calendar. You have to be clear on your local turn-around times and your own companies limitations for speed, but it can still be done by many of you; some can go further into June and still make it happen. So what is your current timing from contract to closing? At what rate of speed can you and your team get it done so people can close by July 3rd? Is it May 30th? June 5th? Is it possible to take a deal and close it as late as June 12th and still close in time for the Fourth of July barbeque at the new home? Think about it and get really clear before making any commitments. Just know that many in your market may not be able to do it at this point! But be certain of your abilities BEFORE making any commitments!
The housing market is growing stronger each day. Not breaking loose by any means, but slowly growing in volume, activity, and now we are seeing more and more closings. New construction is picking up in many markets and new listings are being met with strong demand. Interest rates are trying to cooperate and preapprovals looking are reaching record highs within my client’s pipelines across the country. So this could be a late, but powerful buying season if we just keep working.
So this week in your weekly phone calls with your preapprovals make sure you talk about the possibility of getting a house and being moved in by the Fourth of July holiday. Talk about the time table of events and when they could still reasonably expect to get under contract and still close in time to host that “house warming holiday barbeque!
Be sure when you are calling your referral partners in the days to come that you share the strategy and have the conversation about the possibilities and the timelines so people know that with you, it is still possible! Maybe this year we try a “staycation” instead of a vacation and use that money to get into our new home? The “Forever Home Strategy®” is working great all across the country. Mortgage professionals and their Realtor® referral partners are engaging the public every week and find new people who are making the choice to list and sell their homes to find that “Forever Home” for their families.
Use the tools on the website. Use your ability to share information and options with people so they may make an informed choice about where they live and what they own. Options are great, but if people don’t know they have choices, they really don’t have options do they?
Get up, get out, go talk to people!