Change makes some people crazy and others wealthy. Change can be traumatic or exciting. When change is an option, people will often put off making a clear choice as long as possible. When change has a date, it will often be challenged and asked for more time. We have begun to see all of this with TRID. We really need to look at this and choose. The choices are pretty clear. Do we all get better and surround ourselves with the better professionals in our area that embrace the change and adapt themselves to improve their level of execution to provide a higher level of service to the customer; or do we make the excuse that these changes are too hard to deal with and as an industry it is acceptable to make people add fifteen or thirty days to the transaction times because we choose not to do the work to get better?
I have spent the last year sharing the outlook, the options, and the plan to successfully deal with TRID and still close transactions in thirty days or less if everyone wants to get it done. The option is yours. Get better and surround yourself with better people and become elite, or join the masses and just kick the can down the road and blame the “stupid law” or “dumb rules” for not getting your deals done. The choice is yours and you have the plan all out there in front of you.
The key to success is to know how to pull all the pieces together. The one way I like to describe the process is orchestration. The components of a transaction are like all the instruments and musicians in the orchestra. If you ever gone to see an orchestra perform, you know at the very beginning, all of the individual musicians are randomly playing their instruments with no clear direction and without any form of continuity. It all just sounds like noise.
Then a person walks in from the side of the stage and moves toward the podium. The room goes quiet as the conductor takes a spot at the front of the stage facing the musicians and taps his baton and raises his hands. The group raises their instruments ready to go. As the conductor begins his movements the once noisy group of scattered sounds now becomes music. From side to side and faster and slower movements of his hands, the conductor coaxes, instructs, demands, and exudes performance from each and every member of the group. Not everyone playing the same note at the same time. Not everyone playing all the time, just a blending of individual talents set to a score, prepared in advance, and practiced and gone over time and time again. As individuals, and as a group, everyone knows their place, their part, and has practiced to be the best they can be for the part they play!
At the very conclusion of the performance, the conductor signals to conclude, and the crowd erupts in applause. It is the conductor that turns to face the crowd and accept the accolades on behalf of the entire group. It is the conductor that accepts the appreciation of the patrons for a job well done. It is the conductor who is recognized as the virtuoso. It is because it is the conductor that wrote the score. It was the conductor that understood each instrument and musician for their needed contribution to the entire piece and trained and practiced each member to be able to do their part when their part was needed. It was the conductor that had the plan to turn the noise into music.
You have an opportunity to become the conductor. I have prepared you for the event. I have written out the score. I have shared with you all the tools you need and the people you need to include and to train. I have shared with you each player’s part and role; along with the timeline you can follow to be sure you close your transactions in 28 days or less from the time of full application. The entire score is written and ready for you to go. Use the webinars, e-books, podcasts, scripts, tools and techniques I have share with you over the past year so you can become that conductor in your market for the smooth and hassle free twenty eight day or less transaction and bring together your team of skilled, trained, and exceptional professionals with you to perform!
You choose between being like the rest and truly being the best. You decide if you are going to become the expert you need to be, and surround yourself with those who also have made the choice to just be better. TRID is here and it is going to cause a huge divide between those than can and will get deals done quickly as the flow of beautiful music; or join the group of noise that just drones on forever? Your choice, orchestrate or abdicate?