Last week of April and we are rolling into the peak of the spring buying season. Now is the time to feel the urgency of the situation. The majority of the deals going to be consummated this season are coming together NOW! People are out shopping and the demand is strong for houses in most markets. You need a plan to take this urgency in the market and turn it into opportunities for you and your referral partners.
First thing we need to do is look back at all the people we spoke with during the last six months and see what they are thinking. Prices have gone up and interest rates are pretty volatile, leaning toward going higher, so waiting is costing them thousands! So grab the phone and have a talk. Waiting has already cost them, waiting longer will only make it worse! Oh yes, have your agents call their people as well!
The second thing on our list is to sit with our Realtors® and find out where the action is in their markets and work a plan to engage the consumer directly buy working the “First Time Home Seller Strategy®” in key areas. If you and the Realtor® don’t make the case as to why someone should list and sell their home, and move on to their next home; it isn’t likely they will list and sell. We all know most people “miss the market” and look back with regret. You have to make the case to list and sell, and take the case directly to the street!
Last but not least is to connect with schools, businesses, colleges, and universities in your area and make yourself available to help their transfers get settled before the season is over. Many people pick this time of the year to move because schools are closed and they need to be settled before the next school year. This has a huge impact on people and those that employ them! Being an expert on relocation and sharing important information about how properties can be financed, the challenges with changing jobs, and the guidelines behind trailing spouses, first paycheck, and specific contract language can make all the difference between a smooth move, and an excruciatingly bad situation!
The market will create a real sense of urgency in the days and weeks to come with people trying to make things happen. There are significant opportunities by being the one prepared and with a plan! Use the tools and strategies we have talked about and shared here and on the website so you can convert these opportunities into closings and new referral partners!