So here we are again, counting down the year and the time remaining to put those last few deals together that will close this year. Hard to believe it’s almost over, but 2017 is quickly coming to a close, you have 21 days or less to get the job DONE!
Now many of us have projected what we wanted to do. Our referral partners may have also set themselves targets of accomplishment as well. Now is the time to connect with people and get onboard the process of performance and get some deals together and closed before this year disappears!
Action steps: Loan Originators
- Create a “Black Friday” video offer and discount your services (lender credit) to anyone you pre-approve that goes into contract and closes before the end of the year!
- Share this video via text message and email with all of your pre-approved clients.
- Same holds true for all of your Realtor® referral partners! Get them involved.
- Prepare a video for your accountants and financial planners letting them know that there is still time to get a deal done before the year is done!
- Get out and see who is working! Those agents still working need to put a deal together!
Realtors®
- How many deals are they short to “tier up” their commission schedule?
- How many of their listings need to sell by the end of the year, and how can you help them get sold?
- Agents doing Open Houses are in need of your winning strategies and the valuable tools you can provide them.
- Share the “Costs of Waiting” information in your area.
Other Professionals
- Create your offer for year-end services to your accountants, financial planners, and attorneys. The end of the year can be a very real deadline, help them to provide additional value to their customers.
- Get your year-end video coupons recorded and posted! Drive traffic to your referral partners by providing significant value to your clients, referral partners, and followers!
- Plan and record the first three video coupons for 2018!
The time left in 2017 is finite and running low. How you use that time and the value you create in that time is up to you. Many people are already coasting through the end of the year. I have even heard a fellow coach tell people that if they had already reached their goals it was just fine to take off and relax. Clearly that isn’t me. I want you to drive through the finish line! I say that because we are in a flow business and no matter what the calendar says, just because the year ends our business doesn’t. Bad starts are caused by poor finishes!
So plan your time off and schedule all the activities you like; just don’t disappear for the next six weeks and think that it’s okay to do that just because it’s the “holidays” and “nobody” else is working. That is nonsense. There are BILLIONS of dollars in transactions that are going to come together in the next 21 days and close this year. There are also thousands of people who want to engage this housing market now, who will close deals in the first quarter of 2018! So plan your time effectively. Enjoy the holidays with your family and friends! But remember that there are large opportunities contained in the next 21 days if you are out there with a plan to get in front of them!
It’s all part of the “W-O-R-K of the J-O-B”® of a true mortgage professional!
Questions or comments: Mike@IMTcoaching.com
Don’t wait for the new year to start elevating your mortgage business to new heights. Start coaching with Mortgage Mentor, Mike White today! Visit: http://www.imtcoaching.com/fast-start-180.html
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