The Work, Worked

Welcome to 2019! It’s so gratifying to close out 2018 with such great results in December and huge momentum going into this year. Despite all the calls for people to just go away and come back when the market picks up again, a solid group of mortgage professionals ignored those calls and went out and had their best month’s ever! Not just the best December; but the best month ever!

I get all the nonsense you can hear from the “experts” all over social media explaining that the housing market and real estate is dead, but a group of professionals have ignored the self-serving hype and remained committed to connecting with people, building relationships, creating joint opportunities, and providing a great customer experience; which continues to prove to the customer that it matters who you choose to do your loan.

It was amazing to see the number of lenders that wouldn’t or couldn’t schedule closings on 12/31. Some sent their staff out and said that you close by Friday, or wait until next year. Others complained that their title companies wouldn’t or couldn’t schedule a closing so that was that! Seriously, you can’t work at all on Monday the 31st? So to all those professionals who made it possible for all the builders, sellers, and buyers out there who needed to close on the 31st, thank you for showing that we ALL work for our customers and being a professional that values  the quality of a customer’s experience with us is the number one reason to be in the business.

Also special recognition goes out to all of those mortgage professionals who made themselves available this past weekend to serve those who needed help. The count is still ongoing but there were already people letting me know they had wrote contracts and pre-approved borrowers over the weekend that made offers that turned into contracts! Bravo for working the plan!

Another item that keeps popping up is the consistent conversation about a declining housing market. I am not exactly sure why people believe that a reduction in total price appreciation represents a declining housing market? 2 to 3% growth is still growth! Just because property is selling for less than asking price, doesn’t mean housing prices are declining. My suggestion is for you to get the specific area information for your MSA and keep on top of your rent vs ownership costs. Since each market is different, you need to be on top of your information. While national news is fine, it’s local expertise that makes you the expert!

As always, questions and comments: Mike@IMTcoaching.com

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Mike White

Improve My Tomorrow Coaching is a company founded by Michael F. White to help mortgage professionals reach their true potential. Based on a belief that working the fundamental principles of the loan origination business combined with a solid system to leverage your day to day business into a self sustaining career! If you are looking to generate consistency in your business, you need to know and implement the fundamentals. Once you know what to do and when to do it, being a mortgage professional is fun, challenging, and profitable. Since the average loan originator in the country closes less than three loans a month, the average originator is unaware that closing seven, ten, twelve or more loans per month is often easier and less stressful than just two or three! If you are tired of the pain and punishment of not knowing where your next deal is coming from; if you spend more time being “busy” instead of “productive”; you need to look and see how we can help you get to a whole new level of business. Take some time to explore this website and read all the free information. If you find some things that cause you to rethink how you are currently doing your business, let us help you! It starts with YOU! There are two programs you can choose, a group program and private coaching. Please look at both before you make your choice.

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