Last 60 days of the year and you really need to watch your step and avoid the professional landmines that fill your path toward the future. Far too many originators fail to look clearly in November and December as months that are critical to your business. Here are five simple steps to help you avoid typical mistakes in ending one year and beginning the next.
- Failing to create a business plan and accountability partner!
- Not connecting with your prospects!
- Building a success schedule through the holidays!
- Organizing the “Party Schedule”!
- Failing to say “Thank You”!
I have talked about the value of business planning enough and everything you need to know is on the website www.IMTcoaching.com so you have no excuses for not having a meaningful plan and an accountability partner to help hold you to your commitment. So just go do the work!
There is no excuse not to connect with every one of your prospects and find out what they are doing. Some have unfortunately closed on a home and didn’t use you. Get over it and ask what you could have done, or done better to have earned their business.
Some have lost interest in the process. You need to talk to them about the costs of waiting. Find out why they wanted to buy, and why they haven’t done so yet? Nobody ever finds the perfect house! It doesn’t have to be a perfect house to be an excellent home!
Others may have had some issues along the way that may have prevented them from moving forward. Be compassionate and help them establish a path back toward home ownership!
Failing to create a work schedule leads to a great deal of wasted time. It gets easy to take hours and days off at the end of the year. The closer we get to the end of the year, the more people start to pack it in and push their efforts off until next year. Nothing can be more damaging than bailing out on your effort. We are in a flow business. What you do in November and December really shows up in January, February, and March! You want to start of the year with a bang or a bust? Nobody ever had a bad year with a great first quarter! A bad first quarter puts you in a hole you may never recover from! Create your work schedule and do your job!
We are a very relational business and there are lots of holiday parties on the calendar! You don’t have to go to all of them and you certainly need to plan out attending those that are important to you and your referral partners! If you have a team of people, now is a good time to take one or more of them with you to meet the people they are serving! Be sure you watch the drinking! Holiday cheer can go too far if you get too “happy”! Set a one drink limit per party, or avoid alcohol all together.
Be sure to say “Thank You” to everyone who has been part of your process. Clients, referral partners, vendors, product and service providers all deserve a little attention and a kind word. Plan a call, a card, a handshake, and most importantly; your sincere thanks for being part of your success.
It’s how you finish the race that is important. Do the work! Create the plan and the success schedule that will get you through these last couple of months without stepping on the landmine called complacency! Don’t assume success, plan and schedule it!
Questions or comments: Mike@IMTcoaching.com
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