Here we are at the end of July and in most people’s minds we have half the summer to go. In other’s; we know that the kids are already squirming about going back to school! So what does this mean for us? To me, it means a wealth of opportunities that are laid before us. In a traditional sense, it means turning a page and preparing for a new school year and the advancement of our children through the educational process. To some it is the “first” step and for others it may well be the “last” first day of school ever!
As the process evolves, it marks a milestone for many and opens the door for changes. These changes can be the awareness of situational growth and the need to make other supporting changes like buying a bigger home, or moving closer to another school, or further away from a school or downsizing! When people pass specific milestones in their lives it often brings about change. Sometimes those changes revolve around the family home. The opportunity that presents itself to us in the mortgage industry is to be prepared to assist in this process by using the “Forever Home Strategy®” to share important information with your neighbors so they have the ability to make an informed choice! Think about it for a minute; could they really get another bedroom and bathroom for the same payment? Would it be worth the move if it cost less than the price of the cell phone bill? You don’t know if you don’t ask!
Back to school can also mean educating yourself. Is now the time for you to take care of your continuing education requirements? What about taking a class in reviewing tax returns or brushing up on specific product guidelines? What if you mastered a specific product or program like USDA loans or became an expert in VA loans? Could improving your educational base of knowledge improve your business?
What about mastering an area of technology? What about a class in Microsoft Office® so you could easily use the tools at your disposal? What about product specific education like attending the workshops on Mortgage Coach® or Path2Buy® or TurningPoint® to help maximize your customer experience and better serve you in serving others? What if you spent some time learning how to use your smart phone to help you produce video coupons and create video testimonials and answers to frequently asked questions? What if you spent some time just learning your own LOS better? Couldn’t any or all of these help you do more, do better, do faster?
What about becoming the teacher? What if you chose to do a series of educational lunch and learns for your Realtors®, accountants, financial planners, insurance professionals, and attorneys on how working with you can help them provide greater value for their clients and increase their overall opportunities to do more business and serve their clients better? What if you became certified in your area to teach continuing education for other professionals or taught a basic class at the local school or community center on home ownership and the power of a great credit score?
What if you were the local expert on all things mortgage in your area? What if you were the one the radio stations, TV stations, and local newspapers called when they needed an expert on mortgages? What if you were that mortgage celebrity? Could a little education help your business?
Back to school means many things to many people. It could mean a whole new area of opportunity for you should you take a minute and see how to focus on providing value to others and create opportunities for yourself and your referral partners!